Free Ebook Get Your Greeting Cards Into Stores: How to Find and Work With Sales Reps, by Kate Harper
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Get Your Greeting Cards Into Stores: How to Find and Work With Sales Reps, by Kate Harper
Free Ebook Get Your Greeting Cards Into Stores: How to Find and Work With Sales Reps, by Kate Harper
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(Updated 2014) If you already make your own greeting cards, this book explains how to get your cards into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.
Chapter topics: Getting Professional Feedback, Getting Your First Account, Pricing and Profits, Sales Reps 101, Where to Find Reps, Rep Readiness Checklist, Pitching Your Line to a Rep and Working With Reps. (18,000 words)
About the Author: Kate Harper has worked in the gift and greeting card industry for twenty years and has designed thousands of cards and gifts. She started her own handmade card business and serviced over 2,000 accounts including Barnes and Noble, Whole Foods Markets and Papyrus. She then transitioned into designing products for other companies and her cards are currently sold throughout the United States and Canada. She also writes a blog for Greeting Card Designers and Writers.
- Sales Rank: #105624 in eBooks
- Published on: 2012-01-01
- Released on: 2012-01-01
- Format: Kindle eBook
Most helpful customer reviews
8 of 8 people found the following review helpful.
Perfect intro to working with sales reps
By H. Rand
If you're thinking of selling your cards or gifts to stores on a wholesale basis using sales reps, this ebook is a fantastic place to start your education. Although Kate focuses on cards, she points out that most of the information applies to gifts, which are often sold in the same stores as cards. The ebook answers most of a beginner's questions about sales reps, with lots of tips and information that only a seasoned insider would know after years of working with reps. Part of the book's value lies in Kate pointing out common pitfalls so you know to avoid making mistakes which could harm your reputation and hamper the progress of your business. She also includes many nuts and bolts guidelines, such as how to evaluate your costs, a "rep readiness checklist", things to ask potential reps, and much more. One very helpful section covers the issue of what different tasks or jobs the rep and the artist should do. I really appreciate the respectful attitude toward reps that Kate displays and encourages throughout the entire book.
Disclosure: I'm a new member of the Bay Area Art Licensing Group, which Kate is active in. I don't know her well and have only spoken to her in passing. I bought this ebook, and it's well worth it.
2 of 2 people found the following review helpful.
most helpful and to the point guide to successfully selling cards
By Red Echidna
This is the first guide I have successfully found that is straight and to the point with tons of useful tips and pointers, without vague, long winded side stories.
Thanks so much for sharing this info... It has truly inspired me and is an easy to read, straight to the point guide that I would highly recommend to anyone trying to make it in the greeting card industry.
0 of 0 people found the following review helpful.
Recommended! Get it!
By Bibers Violin
If you are interested in getting your greeting cards or gifts into gift stores (magnets, stationary, etc.), this book is for you!
In this book, you'll get the expert advice of a woman who did this from scratch with her homemade greeting cards (& went national) and learned everything that it takes--and she passes this detailed information to you in such a wonderful detailed style. It is like booking her for a professional consultation, one on one, over the friendly style of sharing a coffee or tea and she tells you everything (good, bad & ugly). You'll learn why you need reps, where are they, how do you find them, when you find them, what do you say?, can you just drop in and show cards yourself to the gift shop owner? If so, how? when? You'll find out the types of reps out there in detail & the good and bad of each depending upon your personal goals & items.
In reality, to book a full no-bars-hold consultation with an industry expert for less than 3 bucks (at least I paid 2.99USD) is clearly a huge bargain. She is out to help other newbies and you can tell she has a heart for it. She could easily pull that "guru" stuff that you see online all the time where they charge hundreds. This is like the price of a cup of coffee.
Anyhow, I really went in with zero knowledge on this (as it is only a future consideration for me) and came out feeling pretty confident at starting up. I do recommend this! She does a great job and you won't feel ripped off.
Buy!!!
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