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The PR Styleguide: Formats for Public Relations Practice, by Barbara Diggs-Brown
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A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.
- Sales Rank: #156048 in Books
- Brand: Brand: Wadsworth Pub Co
- Published on: 2012-01-23
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 6.75" w x .75" l, .85 pounds
- Binding: Spiral-bound
- 264 pages
- Used Book in Good Condition
Review
"This style guide is a tool that the student should keep with them after college. It should be on their desk at work as a quick reference. I tell my students not to sell it back to the bookstore."
"It's really a superior text. 1. The book is very accessible to undergraduates and well written. 2. The book covers all of the basic PR tactics. 3. The example galleries are highly useful visual aids."
About the Author
Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race, and health. As senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown is President and CEO of The Center for Strategic Research and Communication, a 501(c)(3) organization. She frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE, published by Dutton. She is the author of STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH, recently published by Cengage Learning. Her public affairs career in Washington has included Director of Public Affairs, Director of Government and Nonprofit Liaison, and Press Secretary for a presidential campaign. She is Associate Professor Emerita and the founding Executive Director of the American University School of Communication Institute for Strategic Communication for Nonprofits.
Most helpful customer reviews
5 of 6 people found the following review helpful.
An acceptable overview for beginners
By Janice King
Students who are learning to write various PR materials will find the book's examples and content lists helpful. However, all topics are given cursory coverage, so students may be better served by a more comprehensive PR textbook. Working professionals are not likely to find any new or useful information in this book.
1 of 1 people found the following review helpful.
Amazingly helpful book!
By mamatink
This book provides a plethora of templates for public relations professionals and anyone needing to communicate information. The explanations are complete and straight-forward. Extremely helpful information. A must have for your bookcase.
0 of 0 people found the following review helpful.
It does what it says it does...
By jenifer daniels
As a faculty member who uses this book in her PR Writing course, I can say that it is one of the best books around.
In plain English, it tells you what brochures, press release, VNRs, and media kits are.
WHAT IT IS NOT:
* a substitute for the AP Style Guide
* a template for writing 'papers' (a comment that I am still wrapping my head around)
* an in-depth book on the strategies and theories of PR
I recommend that students taking this course by the most recent version and KEEP IT. You will need on your first day of your internship or entry-level position. You may even find yourself sharing it with your co-workers (or boss).
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