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Maximizing LinkedIn for Business, by Neal Schaffer
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With more than 350 million members the professional world has finally realized the importance of LinkedIn as a business platform that serves multiple objectives. Besides being a central hub for professional branding, networking and career management, LinkedIn is now becoming a growing source of news, knowledge and opportunity
for professionals worldwide. Businesses are now calling on employees to
participate on LinkedIn not only for social recruiting but also for social selling,
social media marketing and employee advocacy.
Having published two books on LinkedIn ("Windmill Networking: Maximizing LinkedIn" and "Maximizing LinkedIn for Sales and Social Media Marketing") and considered the leading author, speaker and trainer on LinkedIn for business, this book provides useful information that is just as relevant for employees getting trained on LinkedIn as it is for professionals, executives and business owners trying to derive more value from their LinkedIn profiles. This quick summary will help ensure that you don’t miss out on what LinkedIn has to offer, so you can get started on truly maximizing your LinkedIn presence.
Strategic and tactical advice covered in this book include:
* Different ways in which LinkedIn can be utilized by your company
* Optimizing your LinkedIn profile for success
* How to build your empire of LinkedIn connections
* How to utilize LinkedIn to maintain your professional relationships
* Establishing credibility through recommendations
* Understanding how to use Skills and Endorsements to your benefit
* Learning the value of using Pulse for your daily professional news
* Uncovering the "hidden secret" of blogging on LinkedIn
* Why and how to join LinkedIn Groups
This is the perfect book to both get your started on LinkedIn as well as ensure that you are covering all of your bases in maximizing LinkedIn for YOUR business!
- Sales Rank: #1277923 in eBooks
- Published on: 2015-08-05
- Released on: 2015-08-05
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Five Stars
By Robert Burns
If you are serious about digital business development, social media strategy and social selling... this is a must read.
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