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Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" and "disruptive leadership" techniques with real business implementation discipline.
Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU Stern School of Business), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using real-world examples, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.
You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Best of all, you'll discover powerful ways to lead disruptive thinking in a new section added to this edition: The Disruptive Leader.
Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R&D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.
- Sales Rank: #132088 in Books
- Published on: 2015-10-08
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x 1.00" w x 5.70" l, .0 pounds
- Binding: Hardcover
- 272 pages
Review
"Luke Williams has a powerful message for companies today: Don't wait for a couple guys in a garage to come up with an idea that will upend your business. With the tools he outlines in Disrupt, companies can light their own innovative sparks, ensuring that they will be their industry's pacesetters, instead of the ones left in the dust."--Linda Tischler, Senior Editor, Fast Company
From the Back Cover
A Complete 5-Step Process for Identifying Disruptive Business Opportunities-And Successfully Executing Them
"Don't let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell practical, useful ideas."
Seth Godin, author of Linchpin
Now Includes an All-New Section: The Disruptive Leader
In a Business World of Non-Stop Change, There's Only One Way to Win The Game: Transform It EntirelyThis requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Second Edition, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market. You'll learn why unexpected ideas draw the least competitors-and offer the greatest potential.
Using real-world examples, you'll walk through every step of transforming disruptive ideas from conception to breakthrough strategy.
Best of all, you'll discover powerful ways to lead disruptive thinking in a new section added to this edition. Drawing on his immense experience creating breakthrough solutions at frog design and elsewhere, Williams shows how to relentlessly strengthen the habits, practices, and motivations you need to win through disruption.
* Craft your disruptive hypothesis
Be wrong at the start, to be right at the end
* Discover your best disruptive opportunities
Explore the most unexpected corners of your environment
* Efficiently shape your disruptive solution
Avoid the resource-killer that is "novelty for novelty's sake"
* Make your winning disruptive pitch
Underprepare the obvious, overprepare the unusual
* Get disruptive leadership right
Master the motivation and mindset
About the Author
LUKE WILLIAMS is an international authority in disruptive thinking, and in the practice of innovation as a leadership capability. He holds a faculty appointment at New York University’s Leonard N. Stern School of Business, where he is Executive Director of Entrepreneurship and Founder of the W.R. Berkley Innovation Lab. As Clinical Associate Professor of Marketing at NYU, he teaches one of the most popular electives for business students in both New York and Shanghai.
Williams is the inventor of 30+ U.S. patents and has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics. He is a fellow at frog design, one of the world’s most influential product strategy and design firms. His instruction on innovation has been sought by many of the world’s largest corporations and most agile startups.
Williams has addressed the UN General Assembly on the future of entrepreneurship; facilitated innovation workshops for the World Economic Forum; lectured in 21 countries, and has been featured in media ranging from Bloomberg BusinessWeek and Fast Company to The Wall Street Journal.
Most helpful customer reviews
4 of 4 people found the following review helpful.
A M A Z I N G B O O K ! ! !
By Dan Seidman
Everything about Williams' book is beautiful. The design, the endorsements and the wisdom contained within.
Entrepreneur? Read this. Manager? Read this. Corporate Executive? Read this. Marketing Pro? You, too!
Disrupt says NO to differentiation and YES to Disruption. Here are the 5 Stages of Disruptive Thinking;
1) Craft a disruptive hypothesis
2) Define a disruptive market opportunity
3) Generate several disruptive ideas
4) Shape them into a single, disruptive solution
5) Make a disruptive pitch that will persuade internal or external stakeholders to invest or adapt what you've created
This 2nd edition is well-crafted, opening with summaries of each chapter, giving you a resource to return to, anytime you need some fresh thinking for an initiative or product launch.
MOST HIGHLY RECOMMENDED FOR ANY BUSINESS PRO.
2 of 2 people found the following review helpful.
A How-To Manual for Innovation and Disruption
By L. M. Keefer
Why this book?
"Your company's chance of creating new wealth is directly proportional to the number of ideas it fosters and the number of experiments it starts. So ask yourself, "How diverse is your company's portfolio of unconventional strategy options?" Gary Hamel, a professor of Strategy who leads a strategy company, says, as quoted in this book.
Learning how to create disruptive products is taught by this author, Luke Williams, at NYU in their Stern graduate MBA program where he heads up their Entrepreneurship program. As my son graduated from Stern business school, if you had to pay for the course based upon this book, it would cost you about $10,000. We're still paying off the college loans. So, am delighted to get this information in an affordable book which is lively and readable.
The author isn't just a professor. This book combines not only theory, but practice. The author is a fellow at frog design company, has 30+ patents of his own. Frog design consults with organizations to create new, disruptive and innovative products. This book takes you through the process which frog design uses to help their clients. So, the process has been tested to see which dynamics achieve the best results. You will learn how to get feedback for your disruptive idea using Craigs List, and what questions to ask and when, for example.
There is a snarky adage that folks teach because they can't "do". Well, if you have experienced folks who "do", but can't teach, you know that is true, too. There are a talented few who can both do, teach and write, and it appears this author is in that subset.
Part One of this book coaches you in how to generate and refine three possible disruptive ideas. Part Two helps you test - through prototypes - and pitch them. The processes are simply explained in a step-by-step manner so you are able to develop the ideas, work with them, and then pitch them to other folks. A new section on "The Disruptive Leader" is also included.
Anyone who reads this book can come up with three possible disruptive ideas, refine them, learn how to prototype them, get feedback on them and pitch them. This book can function as a how-to manual on innovation. Applying the exercises in the book, I came up with ideas I hadn't considered before for possible products. One idea I found useful - there are many - is that you don't think just of the product, but consider it along with product, service and information. What would be the services and networked information needed to support that product?
A Harvard business professor says we have journeyed through the Agricultural, Industrial, Information Ages and are now in the Innovation Age. Companies have to innovate to survive. But what is the best process for innovation? It's beyond brain storming. Brain storming doesn't tell you what to do with the ideas once you, or your team, has generated them notes Williams. This book outlines the process. It would be invaluable to anyone working in an organization who hopes to keep their job and relevance.
And you can apply the process to your life. Feeling stuck and stale? How can you disrupt your life to create something which suits your evolving needs and desires? Fascinating to consider, as well.
2 of 2 people found the following review helpful.
I wish other business/tech writers would take advice from this author!
By Jamie Wilson
This is a great handbook for generating disruptive ideas and getting them to the market. The author does a great job of providing lots of helpful and practical advice in a relatively short amount of space. The use of headings, bullet points, pullouts, and diagrams keep the book flowing and interesting--but also make it much easier to use the book as a quick reference. Chapters end with useful step-by-step instructions for putting the chapter's information into practice. Chapter 5 even includes minute-by-minute instructions for creating a 9-minute/9-slide pitch. There's even a quick reference guide to summarize the processes discussed earlier in the book so you don't have to flip around for the important stuff you've already read and need right now. I wish other business/tech writers would follow this author's lead and write books that make it this easy for readers to learn what they need to know, get this kind of instruction on how to put that knowledge into practice, and have a means to quickly find the information they need when they come back to the book as a reference.
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