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'From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Journal of Macromarketing in March 1981. The Handbook on Ethics and Marketing features chapters by leading macromarketing scholars that explore how ethics relate to marketing systems as well as to other macromarketing interests including environmental sustainability, human and economic development, and global supply chains. Thus, the Handbook should become an excellent resource for new macromarketing scholarship.'
- Terrence H. Witkowski, Editor, Journal of Macromarketing
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today.
This innovative book will be a valuable resource for both students and academics wishing to keep abreast of crucial developments in the field of business ethics. New, comprehensive insight from the world's experts in the field will also provide guidance for company executives and policy decision makers.
Contributors: R.J. Aalberts, R. Benton, T. Beschorner, C.B. Bhattacharya, L. Ferrell, O.C. Ferrell, J.F. Gaski, D.U. Gilbert, M. Haase, T. Hajduk, P. Harrison, S.D. Hunt, M. Jackson, J.L. Johnson, T.A. Klein, G.R. Laczniak, K.D. Martin, P.E. Murphy, A. Nill, C. Nishihara, G. Palazzo, A. Rasche, T. Rittenburg, J. Sawayda, C. Schank, J. Schibrowsky, B.B. Schlegelmilch, C.J. Shultz, A. Singhapakdi, N.C. Smith, J.R. Sparks, B. Swinburn, I. Szocs, S.J. Vitell
- Sales Rank: #9783342 in Books
- Published on: 2015-08-26
- Original language: English
- Dimensions: 9.25" h x 6.25" w x 1.00" l,
- Binding: Hardcover
- 456 pages
About the Author
Edited by Alexander Nill, Professor of Marketing and International Business, University of Nevada, Las Vegas, US
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